Home » design blog
8 January 2009 | One Comment

Are you the type of person who insists on having an image in your logo? The type that tries to find the right symbol to insert unceremoniously into your logo? Well, this ones for you…

I have worked with a number of clients who want logos and without a doubt, the most difficult to work with are those that want some sort of image in their logo that is directly related to their product or service.

Now, just to clear the air, I am not talking about the guys who want an image of the name of the company, such as eagle flight wanting a unique form of the eagle to be part of their logo.

Here I am talking about SCR flight and freight wanting a logo that has a plane in it as well as those vehicles that load the freight into the plane and a happy customer somewhere next to the big SCR in Arial typeface, yes… I am talking about you!

To be honest, you don’t need all that, look at the biggest and best known brands out there, Coca-Cola, Google, BBC, Microsoft, Dell etc, they don’t have their core business and customers in their logos, in fact you will find if you dig into these brands that they don’t have imagery in they copy-written logos.

Instead they just have custom fonts or text that they have paid  a bundle to have created for themselves and they have then gone ahead and copy written these.

So, to recap, you don’t need a symbol of your core business, you can have it but you don’t need it, especially when it will be to complex at about 2cm by 2cm, which interestingly enough is likely to be the size most of your potential customers will see it at – on your business card.

You do need an appropriate typeface and relevant customization of this. You do need to select a color that you wish your brandling to be associated with when it grows up.

In fact, to get a good logo, that is all you need, sometimes a simple symbol works, but the key is in simple and sometimes, meaning it doesn’t work for everyone.