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3 November 2009 | No Comment

Have you ever wondered whether you collateral (business cards, letterheads, brochures, website and basically everything that is designed to encourage the business process) is meeting the objectives you set out for it to achieve? If so have you been able to gather any results that make sense to you?

We are offering a free collateral audit this time round. This is a process in which we will establish what all the collateral in your armory is achieving, whether it is indeed working together like a system to achieve all the various goals set out for it and if so how.

We will look at include the following aspects on your collateral (it is only a taster of what we will do):

1. Family: It is important to ensure that all the collateral feels the same. Sometimes people feel that simply slapping on a logo onto anything makes it come into the family, and to some extent that is true, but the type of family formed is the dysfunctional type and trust me you don’t want that – unless of course you do.

2. Objectives: We will examine your objectives for all the individual pieces of collateral and then check that these are actually being met.

As said earlier, we will do much more than this but this is just a taster of what you can expect when we do a free audit of your collateral. Please be in touch to find out how you can take advantage of this offer (0721 449 604).